Runs the shop
while you print.
The storefront and back office for printers, embroiderers and promotional merchandise companies. Quotes chased, customers told, the floor scanned.
Runsheet
PL-04821
48 × AWDis JH001 hoodie, Airforce blue
Embroidery, left chest, 1 colour
Purchase order · Supplier
PO-1187
250 × natural 5oz cotton tote
Screen print, front, 1 colour
Courier · 2 of 2
JD0002234567GB
Sam Okafor, Okafor Roofing Ltd
14 Kirkgate, Leeds LS1 6BY
Northside Print · SMS
Your hoodies are on their way. Track them: JD0002234567GB
Northside Print · SMS
Delivered. Same again next time is one click: northside.link/PL-04821
A print shop loses money in the gaps between jobs, not in the jobs.
The quote that was never chased. The customer who rang three times to ask where their hoodies were. The job that sat finished on a bench because nobody updated the system. Every one of these is time the owner spent not printing.
Quotes
Most quotes that do not convert were never followed up. Shops are too busy printing to chase.
Calls
“Where is my order?” is the most common inbound call. It has an answer; nobody has time to give it.
Status
The system is on a PC in the office. The job is on the floor. The two rarely agree.
Our belief
The shop should run itself between the moments a person needs to be involved. Presslane exists to make those moments the only ones a printer has to touch.
The real system, one film per part.
Five short films recorded in Presslane itself. Together they are the £199 package. Pick a part to watch it.
Work comes in
You sell
You make and ship
Storefront
Read the voiceover
Add-ons
- Logo mock-ups and proofs
- Phone answering
- Quote retargeting
- Local SEO and AEO
- AI marketing
- See pricing
One price for the whole shop.
Everything in the films above, for one monthly price. No setup fee and no contract.
The Presslane package
£199a month
+ VAT
Cancel any time. No setup fee.
Book a demoIncluded
- StorefrontWatch it 0:48
- Club shops, on their own web addressWatch it 1:14
- Quotes, with follow-ups on their ownWatch it 1:42
- Customer accounts and trade creditWatch it 0:46
- Order pipeline and barcode scanningWatch it 1:07
- Supplier list, with your products priced from it
Add when you need them
- Phone answeringCalls answered in your shop's name, with every order to hand.£100 a month
- Logo mock-ups and proofsCustomers place their logo on the product. That picture becomes the proof.£100 a month
- Quote retargetingEveryone who asked for a quote is followed up until they come back.£100 a month
- Local SEO and AEOFound on Google and on AI answer engines when people nearby search for what you make.£100 a month
- AI marketingSocial media posts for your shop, created with AI.£500 a month
All prices exclude VAT.
Sixty seconds on the shop floor.
The film shows the gaps a print shop loses money in and what Presslane does about each one: the quote that gets chased, the customer who is told at every stage, the sheet that updates the system. It has sound, and every point is also written on screen.
The presentation
14 slides for the printer who wants the argument on paper: the problem, the three promises, the lane, the runsheet, the platform and who it is for.
Open the presentation (PDF, 1.4 MB, new tab)One lane from quote to door.
Every job travels the same six stages. The customer and the printer see the same picture, and the customer is told at each one, in the shop's own name and branding. Pick a stage to see what the customer sees.
Status · Fri 15 Aug, 10:42
Thanks, we have your order.
Proof coming today. We'll message you when it's ready to approve.
Sent by the order confirmation. Nobody typed it.
Customers see their logo on the product before they order.
They upload a logo, pick a hoodie, polo, cap or business card, and see it placed and sized on the real product. That picture becomes the proof they approve, and the placement picture the bench works from.
- Fewer artwork rounds. The customer approves what they have already seen.
- Goes on the runsheet. The same picture prints on the sheet at the bench.
- Priced as they go. Quantity breaks and decoration cost update with every change.
No quote goes cold.
Every quote is followed up by email, SMS or WhatsApp, on the schedule you set, until the customer buys or tells us they have gone elsewhere. Each message is shorter than the last, signed by a person at your shop, and always tells them how to say no.
Quote · PL-04821
48 embroidered hoodies, left chest logo
Navy AWDis heavyweight, sizes S to XXL. Single-colour thread, 8,000 stitches. Artwork as supplied. Delivery to Leeds.
Hi Sam, the quote we sent yesterday is attached. It holds for 14 days. If you'd like to go ahead, accept it here and we'll send the artwork proof the same day. Dan, Northside Print
Hi Sam, Dan at Northside. Happy to adjust quantities or sizes. Quote: northside.link/PL-04821
Northside Print: your hoodie quote PL-04821 is open until the 26th. Accept or ask a question: northside.link/PL-04821
Hi Sam, PL-04821 expires tomorrow. If you've gone another way, no problem, reply “no thanks” and we'll stop. Otherwise it's one click to go ahead.
Sam accepted on WhatsApp. Chasing stopped. Artwork proof sent the same afternoon.
Every customer, every job, one record.
Every customer’s enquiries, quotes, proofs, orders and calls sit on one timeline, every open job sits on one board, and you are reminded before their regular orders come round: the club’s new season, the staff kit, the Christmas rush.
Pick a card to open the client.
Watch a trade account set up in Presslane 0:46
One record per client
Every enquiry, quote, proof, order and call on one timeline. Anyone in the shop can pick up the customer and know where it stands.
Every open enquiry on one board
Enquiries and jobs by stage and value, with the chasing already running on each. You can see what is about to close and what has gone quiet.
Reminded before they reorder
The club’s new season, the annual staff kit, last year’s Christmas order. You get a nudge in time to get in touch before the customer goes looking elsewhere.
Customers stop ringing to ask. When they do ring, the phone knows.
The phone is answered in your shop's name by an assistant that knows every order, every proof and every stock line. It reads numbers in groups of two, offers a text when the job ships, and hands to a person the moment someone asks.
- Answers stock and status. Order number or surname is enough to find the job.
- Logs the call to the order. Notes and follow-ups land on the job, not in a voicemail.
- Never denies what it is. It does not say it is automated unless asked, and never pretends otherwise.
Transcript. Northside Print: Northside Print. I can check an order or stock for you. What's your order number, or what are you looking for? Sam: Hi, it's Sam Okafor. Ringing about my hoodies, I don't have the number on me. Northside Print: Found it. PL-04821, 48 navy hoodies, left chest. They're being embroidered now and should be packed tomorrow. Want me to text you when they ship? Sam: Yes please. Could I get the same again in bottle green? Northside Print: Bottle green JH001 is in stock in all your sizes. I'll note it on your order and Dan will send a quote today. Anything else? Sam: No, that's everything. Thanks.
Okafor Roofing Ltd
14 Kirkgate, Leeds LS1 6BY
07700 900123
Embroidery, left chest, 1 colour (white)
8,000 st · 90 × 60 mm
S6 M12 L18 XL8 XXL4
The floor updates the system.
Every order prints a runsheet with a barcode the moment it is confirmed. Scan it at each bench and the status changes and the customer is messaged. No PC, no typing, no walking to the office. Mono laser, any barcode scanner, and a pen if the scanner is down.
- 09:10Runsheet printed. Quote accepted after 2nd follow-up (WhatsApp).
Northside Print · SMS
A storefront that sells, on data that connects to anything.
The storefront is table stakes, so it is done properly and then left alone. The back office is the point.
Every product, listed once
Hoodies, caps and bags to brand. Business cards, posters and safety signs to print. Set up once, sold everywhere, with quantity breaks and decoration pricing that customers can actually buy.
Pages search engines can read
Every product and category page is built so Google and answer engines can read it: product schema, real descriptions, pages that render. To be found by people nearby, add Local SEO and AEO.
Open to any other tool
Accounts, couriers, suppliers, your own spreadsheets. The data is yours and any third-party app can read it. Nothing is locked in a PC in the office.
Watch a storefront built in Presslane 0:48 Watch a club shop set up 1:14
Built for the whole print and decoration trade.
UK first. Then every English-speaking market.
Ask us anything.
Leave your details and we will get back to you.
Runs the shop while you print.
Quotes chased, customers told, the floor scanned. The only thing left to do is make the job.